In case you have missed the big news, the superstar and football player David Beckham is launching his own bodywear line for H&M this winter.
He had previously told WWD about the collaboration, “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward.”
“We’re always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers. David Beckham is a true style icon and one of the most decorated soccer players of all time,” Steve Lubomski, Director of Marketing for H&M North America, said in a press release. [click to continue…]
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