Angelina Jolie has been the face of the fashion brand St John in their advertising campaigns. But now St John have decided not to continue their work with Angelina Jolie. Reason being that Angelina is looking too good and is too famous which takes the attention off the clothes. St John’s CEO said to WWD that they had to change Angelina because she’s “overshadowing” the brand. He also said that “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”
Angelina will be replaced by the redheaded british model Karen Elson. The new campaign have been shot by Greg Kadel. McMahon says about the new campaign that “We needed a modern point of view of St. John. We have evolved”.
Do you think St John did the right choice to exchange Angelina Jolie with Karen Elson?
Image source: myfashionlife.com, chalcy.com