Profile
Sung’s philosophy from the beginning was to design clothes that are far more functional than they are fashionable. He wanted clothes that had an element of style to them, to prevent them from being boring, but also wanted them to be able to be worn around town as functional garb. By continuing this philosophy, he created a variety of women’s clothing that women of all kinds can enjoy. By having the right blend of conservatism and trendiness, Sung found an untapped market.
Nationality
Chinese
Born
Shanghai, China
Education
Fashion at Chambre Syndicale de la Couture Parisienne in Paris. Also did one year at the Parsons School of Design in New York City.
Labels
Alfred Sung Collections Ltd., Alfred Sung.
Awards
HBA International Package Design (This was awarded for his fragrance, “Shi,” not his fashion line). Was also named one of the top ten new designers in 1981 by Saks.
Biograhpy
Alfred Sung was born in Shanghai, China. After showing an interest in drawing and art, his father send him to Paris to study fashion and clothes making. After he spent some time there, he managed to transfer to Parsons College in New York City where he studied fashion for another year. Soon thereafter he landed a job working in New York City. Disenfranchised with working for someone else, Sung moved to Toronto to open his own boutique. His boutique, Moon, opened in the mid 1970’s. For the few years that the boutique was open, Sung designed and manufactured all of his own clothing for a small fan base in Toronto. He formed a partnership with two friends in 1979 and began focusing more on design while his new business partners took care of the business side of things. Unfortunately, the company went bankrupt a few years later after recently being appointed one of the best new fashion designers by Saks Fifth Avenue. Alfred opened a new line, not deterred by previous business failings, and continues to make clothing today. In addition to his clothing line are fragrances, sunglass collections, and a plethora of accessories. The Sung name is now much more than just a small boutique shop in Toronto. It is a worldwide franchise.
Collections
We haven’t reviewed any collections yet.
Online Stores
Store Locations
We haven’t updaded this information yet
http://www.alfredsung.com/
Image source: theringbearer.ca, anyweddingdress.ca, flickr.com, stylehive.com